Georges Abi-Aad (joyante)
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Tag Archives: creative choices
Dear Santa: Consumers Prefer DIY Products
Bottom Line: Consumers value a product more highly when they make it themselves—but only if the assembly procedure is structured in a way that allows them to make creative decisions throughout the process. Still looking for that special last-minute holiday gift … Continue reading
Posted in Customer service, Electronics, Global strategic Management, Marketing, Retail, Sales, supply Chain, Technology, Tutoring
Tagged assembly procedure, Consumer, creative choices, creative effort, DesignSpark Mechanical, Do it yourself, Electrocomponents, holiday, Journal of Consumer Research, RS Components, the assembly procedure
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