RS Introduces its new digital catalogue a ‘real page turner’!

New virtual browsing experience for 80.000 of the most popular products   

Electronic components in the quantity you need!



Dubai, UAE, 15 February 2012 – RS Components (RS), the trading brand of Electrocomponents plc (LSE:ECM), the world’s leading high service distributor of electronics and maintenance products, has announced the launch of a new digital catalogue. Always pioneering new developments, the distributor has completely reinvented the catalogue format. The new RS digital catalogue offers an enhanced virtual browsing experience for a selection of 80.000 of their most popular products. It allows customers to view full product ranges, accessories and associated products in digital page layout.

The digital catalogue will be available in 6 languages and 23 local market versions as a customisable PDF download; allowing users to select specific product ranges that are of interest to them. It gives users the functionality to be able to find, compare and filter products and links seamlessly to the RS website where internet access is available. Try it for yourself – see how easy it is at:

Enhanced functionality

The user can choose to browse the digital catalogue page-by-page or flick across complete sections at a time. For those customers who know which products they want to view, they can use the search facility to find a specific stock number, manufacturer part number, product type or page number. Enhanced functionality allows the user to bookmark pages as well as create and save notes for future reference. Recently viewed pages are also stored, allowing users to navigate to pages they have previously viewed.

The digital catalogue seamlessly links to the RS website; providing the user with the latest product data through dynamic product updates and latest pricing information. Whilst connected, the user has access to all of the additional online information such as the latest data sheets, and gives the customer access to fast and convenient online ordering.

Georges Abi-Aad, Director – Sales & Marketing at Installations Middle East Group was extremely impressed with the new generation catalogue and commented: “Customers’ needs are at the heart of our business. We carried out extensive research into how we could optimise the browsing experience for them. We are confident that the new digital catalogue has taken the findings in consideration and will help our client find their chosen products” .


RS Components and Allied Electronics are the trading brands of Electrocomponents plc, the world’s leading high service distributor of electronics and maintenance products. Through operations in 32 countries and 17 warehouses, the Group serves 1.6 million customers worldwide and distributes 550,000 products ranging from semiconductors and optoelectronics to power tools and protective clothing. The product and service portfolio supports the entire product lifecycle from R&D through pre-production to maintenance and repair. The Group ships more than 46,000 parcels on the same day the orders are received.

Electrocomponents is listed on the London Stock Exchange and in the last financial year to 31 March 2011 had revenues of £1.18bn.


Founded in 1975, Installations Middle East (IME) is a Sole Distributor of RS Components.  A small order, high service level distributor of industrial electronic components and electromechanical products with sales offices in UAE, Oman, Bahrain, Lebanon and in Turkey.

Customers include many of the world’s largest commercial and industrial businesses, educational institutions, and government agencies. With more than two million parts online and more than 110,000 products, engineers and purchasers often look to IME for a broad range of product solutions from over 300 world-class suppliers featured in the RS Catalogue .

IME meets the flexible quantity and diverse product needs of engineers – in our respective markets.

We support the entire product lifecycle

For more information, please visit the websites at or


About Georges Abi-Aad

CEO, electronic engineer with MBA in marketing. Multicultural; French citizen born in Lebanon working in the Middle East and fluent in French, English and Arabic. I have more than 30 years of proven experience in the Middle East with European know how. I am good in reorganization and in Global strategic management business. I am a dependable leader with an open approach in working with people, forging a strong team of professionals dedicated to the Company and its clientele. Perseverance is my key word. Married to Carole and having 2 children: Joy-Joelle and Antoine (Joyante!).
This entry was posted in eBusiness, Electronics, Global Management, Marketing, RS Components, supply Chain, UAE and tagged , , , , . Bookmark the permalink.

One Response to RS Introduces its new digital catalogue a ‘real page turner’!

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