ship-before-you-buy system! (Amazon patent)


Items shipped before an order has occurred deliverable to geographical area but not to any delivery address. (Credit: Amazon España por dentro image by Álvaro Ibáñez, CC BY 2.0)

Items shipped before an order has occurred deliverable to geographical area but not to any delivery address. (Credit: Amazon España por dentro image by Álvaro Ibáñez, CC BY 2.0)

Amazon has been awarded a patent for a new system that ships potential purchases to your area even before you’ve ordered them, based on your purchase history.

Amazon believes that, with your purchase history, it can predict your buying habits before you do — and can have your package in transit before you’ve even made an order. The company has been awarded a patent for a system designed to have your items in your hands at record speeds.

Called “Method and system for anticipatory package shipping“, the patent describes a system whereby the company anticipates your buying habits and sends your packages to the closest delivery hub, waiting for the order to arrive, or, in some cases, even shipping directly to your door.

To anticipate what you might order, Amazon will look at your purchase history and browsing patterns, as well as surveys and questionnaires you’ve completed, to determine your interests, cross-referencing to predict what items you’re likely to buy. Then, once interest has been determined, that item can then be offered at a personalised discount.

ship-before-you-buy system. (Credit Amazon)

ship-before-you-buy system. (Credit Amazon)

There is, of course, margin for error — for example, a package that gets shipped to the customer without the customer ever placing an order. In those cases, Amazon — rather than incurring the cost of having the item returned — may offer the item as a gift to valuable customers.

“In some instances, the package may be delivered to a potentially interested customer as a gift rather than incurring the cost of returning or redirecting the package,” the patent reads. “For example, if a given customer is particularly valued (according to past ordering history, appealing demographic profile, etc), delivering the package to the given customer as a promotional gift may be used to build goodwill.”

As we have already seen in the case of the Kindle e-reader, Amazon is willing to operate at a loss if it builds customer loyalty and repeat business. However, we have also seen that the company may be willing to overstate its capabilities in order to garner free publicity — so we’re not quite willing to bank on the arrival of anticipatory shipping just yet.

Original Article by Michelle Starr @:

http://www.cnet.com.au/amazon-wins-patent-for-ship-before-you-buy-system-339346456.htm

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About Georges Abi-Aad

CEO, electronic engineer with MBA in marketing. Multicultural; French citizen born in Lebanon working in the Middle East and fluent in French, English and Arabic. I have more than 30 years of proven experience in the Middle East with European know how. I am good in reorganization and in Global strategic management business. I am a dependable leader with an open approach in working with people, forging a strong team of professionals dedicated to the Company and its clientele. Perseverance is my key word. Married to Carole and having 2 children: Joy-Joelle and Antoine (Joyante!).
This entry was posted in Customer service, eBusiness, Global strategic Management, How it works, Marketing, Retail, supply Chain, Technology, Transportation and tagged , , , , , . Bookmark the permalink.

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